Ruben's Portfolio

Key Takeaways

• Ask potential customers what they want and need.
  • The way you ask can influence answers.
  • Open-ended questions give more context
  • Use 5-Whys technique to understand the root cause
    ⚠️ People will answer from their perspective
• Forecast the costs and revenues
• Identify the resources needed

Frameworks applied

• Business Model Canvas & 'Desirability, Viability, Feasibility' (DVF)
  • Desirability - customers want or need the product.
    • Value Proposition
      • Customer's Jobs - what tasks/aspirations they need to achieve?
      • Pain Points - frustrations customers face
      • Gains - what are unexpected benefits?
    • Channels - where are the customers?
      • Physcial
      • Digital
    • Customer Relationships
      • Personalisation - tailoring the product to individual customers
      • Co-creation: Creating the solution with strong customer involvement
      • Communities - gathering people with similar interests
        • In-person Events
        • Facebook Groups
        • Reddit
        • Discord
        • Band.us
      • More information
    • Customer Segments - who are the customers?
      • Demographics
      • Psychographics
      • Behavioral
  • Feasibility - business idea is physically possible
    • Key Activities
      • Operations
      • R&D
    • Key Resources
    • Key Partners
  • Viability - financially self-sustaining
    • Revenue Streams
    • Cost Structure
• Porter's Five Forces - industry attractiveness check
  • Threat of New Entrants - easy for new businesses to start?
  • Bargaining Power of Suppliers - difficult to negotiate on costs and volume?
  • Bargaining Power of Buyers - difficult to negotiate on prices (revenue)?
  • Threat of Substitute Products or Services - how else are customers able to satisfy their needs?
  • Rivalry Among Existing Competitors - production capacity and customer loyalty?
    Find their customers' unmet needs.

Key Takeaways

• Cybersecurity is about protecting systems, networks, and data from cyber threats.
• AI risks
  • Bias: limited training, automated decision-making
  • Privacy: unintended use of data & opaque collection
  • Security: jailbreaking/prompt injection
• Accept uncertainty -
• ⚠️ Compliance ≠ Security - Avoid complacency:
  known threats can become more severe and unknown threats can appear

Frameworks applied

• NIST Cybersecurity Framework
  • Identify - understand the organization's risk environment, assets, processes and core business functions
  • Protect - implement safeguards to protect against cyber threats
  • Detect - identify cybersecurity events in a timely manner
  • Respond - take action to contain and mitigate the impact of cybersecurity events
  • Recover - restore normal operations after a cybersecurity event
• ISO/IEC 27001 - Information Security Management System (ISMS)
• AI Risk Management Framework (RMF) - NIST
  • Governance - establish policies and procedures for AI risk management
  • Risk Assessment - identify and assess risks associated with AI systems
  • Risk Mitigation - implement controls to reduce risks associated with AI systems
  • Monitoring & Review - continuously monitor and review AI systems for potential risks

Key Takeaways

• Management is about planning, organizing, and coordinating resources to achieve goals.
• Leadership is about inspiring and motivating others to achieve the vision.
• Focus on interest & intention instead of position
  seek to understand motivations, fears and needs

Frameworks applied

• Maslow's Hierarchy of Needs
• McClelland's Acquired Needs Theory
  • Need for Achievement
  • Need for Power
  • Need for Affiliation - social needs

Key Takeaways

Frameworks applied

• Maslow's Hierarchy of Needs